Life Fitness and the Gym Rental Company extend partnership as ‘Official Gym Equipment Provider’ to The 2021 Wimbledon Championships
Life Fitness, ICG® and Hammer Strength equipment has been installed at purpose-built gyms onsite at the All England Lawn Tennis Club
Life Fitness & the Gym Rental Company first partnered with The Championships in 2019
ROSEMONT, IL – June 22, 2021 – Global fitness equipment supplier Life Fitness has been chosen to equip two gyms at the All England Lawn Tennis Club for The 2021 Wimbledon Championships.
The equipment, which has been provided by Life Fitness in partnership with the Gym Rental Company, was selected by the Championships to support the training and conditioning of the athletes during the two-week competition, which starts on Monday 28th June.
Life Fitness and the Gym Rental Company first partnered with the event in 2019. Following the cancellation of last year’s competition as a result of the pandemic, 2021 sees a return to the All England Lawn Tennis Club where the competition will form part of the government’s pilot events, with maximum capacity crowds set to return for the Finals weekend.
The onsite gyms, purpose-built for the competition, include treadmills and cross trainers from Life Fitness’ Integrity Series - all fitted with Discover SE3 HD consoles – ICG® IC6 indoor cycles and Hammer Strength dumbbells.
The Life Fitness cardio equipment used by the players also features Halo Fitness Cloud, Life Fitness’ cloud-based digital platform designed to enhance the user experience and improve asset management.
“We pride ourselves on choosing the right suppliers to ensure the players’ experience is the best that it can be, and our warm-up and cool-down facilities are central to this,” said Andrew Ambrose, General Manager of the All England Lawn Tennis Club.
“Having worked with Life Fitness and the Gym Rental Company for the 2019 Championships, we had no hesitation in re-engaging with them for this year. The equipment is best-in-class, and whilst COVID has inevitably caused us some operational challenges, nothing has been too much trouble for the team, and their support throughout has been invaluable.”
Craig Cocking, Country Manager for Life Fitness UK, said: “We are proud to be able to extend our partnership with the Wimbledon Championships for this year’s event. The feedback from 2019 was very positive and the onsite gyms are an essential part of the players’ preparation and recovery during the competition; this partnership is another great example of how we can support elite athletes with the quality and range of our equipment.”
The 2021 Wimbledon Championships run from 28 June – 11 July. For more information, visit www.wimbledon.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed in 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.co.uk.
About the Gym Rental Company
The Gym Rental Company has been renting state of the art gym equipment for over 10 years to the UK Leisure Industry. It offers a flexible rental model which enables clients to preserve their precious capital and all staff are highly trained to install equipment to the highest standard.
Equipment includes cardiovascular, resistance training, freeweights and gym flooring. The Gym Rental Company also provides regular planned preventative maintenance and annual servicing.
For more information visit www.gymrentalcompany.co.uk.
Media Contact:
Dana Andreoli
dana.andreoli@lifefitness.com